Benefit Cosmetics Roller Lash

Inspired by hair rollers, this super-curling and lifting mascara creates a sexy, wide-eyed look all day. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift and curl even short and straight lashes. Bye-bye eyelash curler!


  • 12-hour hold.
  • Easy to remove.
  • Contains lash-conditioning Vitamin B5 and serine.
  • Allure Best of Beauty award winner.


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