My Q&A with Iman, Founder of Purely Polished

Want a manicures delivered to your home, office or hotel suite? Done, with Purely Polished!

Let’s chat with founder Iman Davamoni below.


Hi Iman, tell me more about Purely Polished! What made you decide to venture into a service like Purely Polished? I was looking to get a manicure shortly after I became a mother. My nails were in desperate need of some TLC but I found that getting to a salon was challenging with a six month old. I thought to myself ‘how perfect would it be if someone could come to me’. I searched the web but couldn’t seem to find a service that was fresh, on-trend and had a decent website. I then started to chat to mobile nail technicians in Sydney and realised that a consolidated website with an easy to use booking system was what was needed. As well as to have someone, like myself, look after the business side of things while giving the nail technicians time to do more of what they’re passionate about. So, a few months later, Purely Polished was born!

What has the response from the public been? People are loving the concept. Everyone is extremely busy these days and what we’re all looking for is convenience. Purely Polished has been created with the busy women in mind. We want women to look and feel fabulous even when they have little time on their hands. The non-toxic approach I’ve taken has also been well received. Australia is leading the way when it comes to organic and natural products. We’re extremely health conscious and now people are taking more interest in the ingredients contained in their beauty products. At Purely Polished we use nail polishes that are 5-free and 7-free of the main toxic ingredients found in certain brands. And all the products used in our treatments are 100% natural and organic.

How have you found social media in terms of boosting your profile? Social Media, especially Instagram is great, we get to share our story with the public and this helps us connect with them. They get to watch us grow and come along with us on the Purely Polished journey.

What has been your biggest achievement so far? 
My biggest achievement in terms of Purely Polished would have to be partnering with some of Sydney’s best nail technicians. We have a fabulous team of professionals, all highly experience and extremely passionate about nails as well as making our clients feel extra special.

Do you have any exciting things on the horizon in 2016? Will we see a Purely Polished app any time soon? We’ve got big things planned for the next few months. We’re about to launch a delicious new treatment menu incorporating products from great Australian brands we’ve partnered with such as Paint Nail Lacquer, Soak Society and The Seeke. Watch this space….

The next ‘tech’ step is to upgrade our current online booking system to make it even more user friendly. An app is also on the cards.

Here’s to great manicures!

Purely Polished LogoIman / Purely Polished

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