InBeauty, Features

5 Minutes with Amy Pierce

Amy Pierce is the creator of Paint Nail Lacquer, which is a brand that I’ve been familiar with some time, as their Instagram feed drew me in instantly. It’s bang on trend and perfectly showcases their polish shades, right?

Just recently, I spent some time with the creator Amy Pierce, to learn more about what’s involved in running your own beauty business, with premium polishes that are vegan + cruelty free!

Hi Amy, how did Paint Nail Lacquer come together?

Paint Nail Lacquer was born in August 2015, because of my love of colour. I am an interior designer and when I was working on projects and using the paint fan decks I would often find myself wishing I could have this specific shade in a nail polish. From here I combined my passions; colour, design and beauty. Paint’s brand image is clean, minimal and classic with a strong design emphasis.

I love that Paint is a platform for me to express myself. It brings me so much joy and satisfaction to continually grow and evolve my brand. Not only do I enjoy providing a product to the market, but the process behind the scenes is what I find most rewarding. In particular I love taking the photos, creating a design aesthetic tailored to my personal style and demographic target market, brainstorming new collaborations and art direction for the coming year. Paint really does allow me to be real. It is a creative outlet which I am genuinely so passionate about.

What does a typical day for you look like running Paint?

My business is based in my home in Melbourne. I work solely however friends and family help me out by modelling for my reference images which I post on social media. I do still work as an Interior Designer, however this year with the growth of Paint I have stepped back to 4 days to allow time to expand my label.

A week typically involves sales orders and invoicing, filling orders (wholesale and retail), taking new photos for social media (continually thinking of new ways to photograph my product and the colours in application i.e. lifestyle images) and research for new season colours.

Where do you find inspiration for your nail shades, and do you have a favourite?

The collection began with 12 colours in 2015, and now there are 20 shades available.  I have kept the range minimal, consisting of the must have colours of the new seasons. Through interior design I am able to gain additional perspective outside of the beauty and fashion world. I am constantly looking to colour forecasts i.e. Pantone for additional inspiration. I don’t always stick to the typical idea of colours relating to a specific season, i.e spring pastels. I choose colours which I believe to be on trend and transeasonal.

My personal favourite colours are Amazon Haze, Volcanic Ash and Tuscan Summer.

What advice can you give to aspiring business owners/ creatives?

  • Action. Don’t overthink an idea too long just begin with action and the rest will follow. I have also found it very helpful to speak to like minded people with similar projects to gain additional advice.
  • Social media is such an amazing tool which should be researched and utilised.
  • Don’t be held back by the fear of making mistakes as these are the most valuable learning tools and often a catalyst to move forward.

Who are your favourite bloggers/ creatives and why?

Third Form is an Australian fashion label. I love the minimalist sophistication of their designs, the material colours and textures which act as a canvas to highlight the female form.

Katia Carlotti is a potter who makes beautiful vessels using a hand built, pinching technique, using reduction fired stoneware. I love the neutral colours in her works and the organic shapes.

Andy Csinger is a fashion blogger who I love. Her style is clean and casual. She has a very relaxed streetwear look but still very polished. I think she has a similar aesthetic to Paint. Approachable fashion for everyday wear.

What are you currently working on and any new plans for 2017?

Currently, I am currently working on a collaboration with a beauty salon called Purely Polished and we are hoping to release our colour in the next couple of months.

Next, I plan to collaborate with a creative each season. I plan on approaching people from many areas of design ranging from beauty stylists to fashion bloggers and fashion designers, furniture designers, interior designers, artists and even the food/ hospitality industry. I think this broad range of expertise will bring something really unique to my brand.

Brooke Holm is an Australian/American photographic artist whose work captures landscapes, conceptual still life, considered interiors and architecture. I love her art direction and I think she could bring something really unique and special to Paint. Kirra Jamison is a Melbourne based artist. I have also recently started yoga in a studio called Good Vibes founded by Kirra which is all about good vibes and awesome yoga. She is known for her oversized abstract gouache paintings and silkscreens on paper. Her colour palette is beautiful so I would love to release a colour together!

Additionally, I also have plans to update my website to allow for more flexibility in the online orders, general branding and packaging material (eg nail polish boxes, personalised cards etc), along with releasing a non-acetone nail polish remover as this has been a regular request from my customers. I would also love to expand my range to include general nail care, gel nail polish and even potentially other beauty products, such as lipsticks.

Lastly, I’d love to be involved in events/markets such as ‘The Big Design Market’ and ‘Finders Keepers Market’ in 2017.

Whether you are looking for dark and sexy nail polish colours, and bright fun and summery – Paint can hook a girl up. Enjoy and make sure you check out Paint’s instagram feed too – #kyourewelcome xx


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