Jellaine Dee is no ordinary woman. The founder of worldwide beauty brand phenomenon Cherry Blooms has used a formidable combination of determination and ingenuity to build her success from the ground up.
After spending much of her childhood in women’s refuges and half-way houses, the Gold Coast local went on to start a career in the advertising industry. Before long, her entrepreneurial spirit took hold and she made the decision to devote her skills to building her own brand and creating products she loved.
With passion, determination, and a huge amount of credit card debt, Jellaine launched her first product – the Beauty Bag Organiser – at the age of 24. The Brush On Fiber Lash Kit soon followed and within a matter of months Cherry Blooms had gone global, catapulting its founder from weekend market stalls and local trade shows to million-dollar revenue and big international stockists.
Such a success story can hardly go unnoticed and Ms Dee’s list of achievements and accolades is long. Highlights include being shortlisted Entrepreneur of the Year by Cosmopolitan Magazine, winning the Telstra Young Women’s Business Award, and the rare honour of having her products headhunted for inclusion in both the Golden Globes and Oscars gift bags.
The brand is now sold in every US state, Canada, Australia, and several European and South American countries. It’s recommended by beauty bloggers, favoured by make-up artists, and loved by millions of women around the globe.
“I absolutely adore my Chanel Stylo Yeux Waterproof Long Lasting Eyeliner in Ebene as my everyday eyeliner if I don’t do a winged tip. It’s easy to use and stays on during the day and has a rich black pigment. When it comes to lips I want something I can put on in the morning and I still have some colour mid afternoon so long wearing and moisturising is key for me. My favourite is Cailyn Tinted Lip Balm in Coral. It’s my go-to lip product and I always get compliments when I wear it.
My favourite Contour Kit is the Kat Von D Shade + Light Contour Palette. I have been contouring since the 90’s before it became trendy! As I have hardly any cheekbones and always want a slimmer and sharper jaw. I love this set so much, its just the right hue for a natural look and not over-done look.
And obviously I love my own Cherry Blooms products I created for my lashes and my brows because they are simple to use, give a professional look in no time and actually work and stay on all day! As a busy entrepreneur and mum, I need to rely on my makeup and be able to get the polished look in a few minutes.
For my skincare I have recently started using Manuka Doctor ApiNourish Age Defying Serum. It leaves my skin hydrated and makes my pores smaller and which helps my makeup stay on better.
My favourite perfume at the moment is Miss Dior Blooming Bouquet as its a floral and citrus scent.”
For more information on Jellaine or Cherry Blooms, visit their website – I particularly like the sound of Fibre Brow Kit!