InBeauty, Features, Lifestyle

5 Minutes with Jose Bryce Smith, founder of Original & Mineral

Jose Bryce Smith has amazing hair. That relaxed wave with some dark roots peeking through gives me the ultimate Cali cool-girl hair vibes, and now I know what products she uses – I too am a little closer to achieving this, right? Probably not as I’m extremely uncoordinated especially with a hair tong – I have burns to prove it! – but either way, I really enjoyed speaking with Jose about her business, her beauty secrets and her morning routines.

Once a Vogue Beauty Editor’s ‘best kept secret’, Jose Bryce Smith is the original pioneer of ammonia free hair colour in Australia, and the Founder / CEO of clean luxury haircare company, Original & Mineral (O&M). Her haircare line is a powerhouse, stocked across the globe and responsible for the expert colouring and five-free formula of O&M aficionados across 15 countries and several continents.

Where did your love of clean beauty come from, has it always been there?

Growing up my mother and my grandmother were always into organic and natural in food and skincare, when other kids were having chocolate, my mum bought me yoghurt raisins and we were never allowed sugary drinks. She brought me up to be concerned about chemicals and although I loved beauty, I always looked for the cleaner, more natural products.

What are your favourite O&M products and why?

I have very fine hair and so I love Fine Intellect shampoo and conditioner as it has lilly pilly which acts like natural collagen and plumps my hair and then I can’t live without Atonic, which is our thickening spray. Project Sukuroi is another, which is our gold smoothing balm which I use on my blonde blow dried ends and I rarely leave the house without Desert Dry which is the perfect mix between dry shampoo and texture, it makes my hair go from flat to fabulous in seconds.

What are your favourite skincare or haircare ingredients, and why?

I love macadamia oil, coconut oil and argan oil, they are so smoothing and repairing. I have always done a lot of heat styling and colouring with my hair and it’s about protecting it whilst still living my life and staying blonde. Its so brilliant that natural oils can replace synthetics now.

Tell me about your hair history, has it been ever evolving? 

I’ve always been passionate about my hair, I had long hair when I was young and pretty much I’ve had every style from a short crop to a perm, black to blonde and for a decade I had a signature haircut which was a blunt fridge and platinum blonde – that was my trademark. Now in my 40s I’m a bit more relaxed and I am into beach waves for day and glamorous waves for night! For most of my life I have been blonde apart from a few times where I got persuaded to try something different, it never lasted long!

What would you like to try next; product, service or treatment? 

We are always testing new products and so I am very lucky that I get to try lots of whizz bang ingredients – I’m obsessed with clean and I drive chemists crazy with my desire to take out chemicals whilst still delivering performance. For me it’s always about volume, give me anything with volume and I’m a happy girl!

What do you do when you have a moment for #selfcare, maybe a wellness ritual or something? 

I’ve learnt over the years that for me my morning ritual is critical for setting me up for a successful day. I wake up early, generally around 5.30am and I meditate for 10 minutes. I then have a breathing routine (5 mins) and then I do EFT tapping which is clinically proven to clear blockages, then some kind of exercise – right now, a lot of walking! And during that time I plan out my day, I find that meditation is the best for creating space and allowing new experiences to come in and the breath is so good at grounding, I have a lot going on and so I try to do things that keep me in my body and out of my head. I also love to relax at night in an Epsom salt bath I do several times a week.

What is your favourite beauty magazine, and/or who are you listening/watching to in podcasts, Instagram or Youtube? 

I love Vogue UK and Allure, both which have the perfect mix of beauty and fashion. I’m a podcast and Audible addict so my playlists are never ending and always changing, I’m currently loving Hillary Kerr’s Second Life and UnStyled by Christine Barberich, and have recently also started listening to Behind the Beauty with Bobbi Brown. Some of my Instagram faves include CredoBeauty, WWD and WWW.

May I ask what’s next for O&M, anything exciting in the works? 

We are focused on our global expansion, the O&M tribe is growing around the world through the best hair salons, we are in 15 countries and we have several more planned for the end of this year. We also spend a huge amount of time and money on research into clean haircare and we are evolving and constantly looking at ways of reducing harsh chemicals in haircare of the O&M brand. Therefore, we will continue on our mission and we have some exciting new products coming out …

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