InBeauty, Features, Skin

A Day in the Life of Erica Brooke, Founder of Erica Brooke Skincare

Erica Brooke, of Erica Brooke Skincare, believes that beautiful and truly natural skin care should not contain things like, parabens, sls, slse, propylene glycol,  phthalates, fragrance, harsh alcohols or GMO’s.

She believe in keeping packaging to a minimum and that recycling is a must. Unrefined and organic ingredients are best and will always be used when available. She believes in being open and honest with her customers and that multi use products are the best kind of products. She believes in treating her skincare’s ingredients with respect and getting the most out of them.

Below Erica has shared a typical busy day in her life with Why Hello Beauty’s readers!

dsc_0118-1  6:00am

After waking up, I’ll get out of bed and make a hot lemon drink (lemon in hot water). It is my one consistent thing I do for myself each day! After making that, I’ll usually be getting at least one of my daughters, some days both, [Erica is Mum to two girls aged 5 and 3 years] ready for Kindy which includes making lunches, getting everyone to brush their teeth and get dressed. While they’re getting dressed I’ll try and take 20 minutes for myself. Depending on the day I might use that time to give myself a mini facial, I might meditate or read a few pages of whatever book I’m reading at the time.


I try and drop the girls at Kindy by 8:30am and swing by my local cafe for a coffee. I’ll always try and drink it at the cafe and take the time to check my emails, Facebook and set myself up for the day rather than leaving it until I get home and get distracted!


I’ll usually try to make the products that require the most attention in the morning. This is usually our range of moisturisers or our newly launched Emerald Elixir, both of which take a lot of concentration, but sometimes I’ll be pumping out our range of natural deodorants which are becoming quite popular!


Around 2pm I realise I should have stopped for lunch by now and have lost track of time, and I’ll switch to packing any website orders that have come in overnight. I really try and tackle that everyday so that our customers are getting their orders delivered as quickly as possible. I’ll also check what wholesale orders need to be fulfilled and make sure we’ve got enough stock made for the next week.


I head back to kindy to pick the girls up and head home to get dinner ready, get the girls bathed and ready for bed.


On a good day the girls have gone to bed and my husband and I get a chance to check in with each other. I’m lucky to have him help out with the business so if it is a busy week he’ll get stuck into the book work for Erica Brooke Skincare while I keep mixing, packing orders or labelling any products. I’ll often make our smaller products at night (masks, the spot sticks or lip balms). I’m really lucky to have a great support network to help if needed. My mum and girlfriends have all been known to lend a hand from time-to-time!


I’m generally in bed by 11:30pm, sometimes later if there’s a big order to fulfil or pack. I’ve just stopped drinking coffee and hoping that is going to help with getting a little more sleep!

Erica Brooke | Erica Brooke Skincare

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