InBeauty, Features, Make Up

A Day in the Life of Victoria Curtis, Creator of Curtis Collection

Curtis Collection by Victoria is an Australian owned cosmetics brand created by Victoria Curtis. Having grown up in a family of talented hairdressers, makeup artists and beauty therapists, Victoria’s love affair with all things beauty began at a very young age. During her high school years, Victoria’s first job was in a beauty salon, an environment that she feels at home in to this day.Upon graduating from Swinburne University with a Bachelor in Business Accounting and Marketing, Victoria was awarded a graduate position in marketing with L’Oreal Australia. Her role specialised in the Professional Salon Division and it was during this time that Victoria identified a niche in the market. Her vision was to create a salon specific cosmetics range that would combine the luxury and style of a department store makeup counter with high quality products, ingredients and formulas that would compliment in store beauty services and the salon industry’s skin treating approach.

Her quest for the ultimate makeup collection saw Victoria travel around the globe sourcing the highest grade of vitamins and minerals, cutting edge formulas and chic sophisticated packaging in order to create what is now known as the Curtis Collection.


Victoria says: “My husband is a professional soccer player so our alarm usually goes off before 6am as he is off to training at this time! It works really well for me also, as I get my daily work out before the official business day begins. I like to mix my work outs up with a core/pilates program in the comfort of my own home, combined with half an hour of cardio straight after. This is my favourite part of the day and I utilise this alone time to to plan how I will attack the “to do list” that I usually prepare right before I go to bed.

Following my workout I take a quick shower, cleanse and prepare my skin for makeup! My daily face is all about flawless, hydrated skin with our Curtis Collection Signature Glow. I achieve this look by applying my Skin Refining Face Primer first, as this will ensure that my makeup lasts all day no matter what I plan to do! Next I mix my Matte Perfection Mineral Foundation with Radiant Glow Illuminator to achieve a soft focus effect on my skin with a vibrant glow. I then apply my Airbrush Finish Mineral Concealer under my eyes and along my cheekbones to give my face an instant lift – this is the best way to disguise under eye circles and create volume in your cheekbones.

I then finish with dusting our Illuminating Bronzer all over my face for a healthy, sun kissed glow. Finally, I fill in my brows with our Brow Creme, add a little mascara and apply my Glam Lipstick to complete the look. If I am attending an event, I amp up my eyes by adding eye liner and some golden and bronze shadows – love a bronzed smokey eye! This is definitely my signature look.

I then start my business day checking all of my emails and returning phone calls right away. A typical day in the office includes speaking with our retailers, taking new business calls, creating content for our website and marketing campaigns as well as running daily reports on our sales and inventory. I also ensure that the warehouse staff are on top of our orders and that everything is running smoothly throughout the day.

vc-head-shot2As we have over 250 retails now across Australia in New Zealand, I love to visit them in store personally for product training and hosting in store events with their clients. I normally spend part of the day planning up coming events and trying to fit everything in to my schedule for the month. Most weeks I am at the airport travelling instate. My husband and I feel as though we live there, as he is also a frequent flyer. We try to time our travel so that I can catch one of his games interstate if possible – which is always a bonus!

At the end of the day I usually log onto our account system Xero which I can not live without! I actually have a degree in Accounting and Marketing so I can’t help but take control of the books!

Around 6.30pm after a manic day, my husband and I will always go for a quick walk along the Brisbane River and then sit down to enjoy dinner together. I love this time as we are both so involved in the business so we take this time to debrief and share ideas. We then have a tea in front of our computer to discuss business and what we need to action the following day.

We rarely watch television, however if we have some time to relax at the end of the night we like to watch Ted Talks or anything motivational on our Apple TV.

If I am away for business, my evenings usually involve hosting a retailer event at one of our Curtis Collection stockist locations. Usually we invite approximately 50 clients and we educate the ladies on the best products for their skin. Curtis Collection is a skin care based makeup brand so it is designed to nourish, hydrate and protect your skin while offering a flawless glowing finish. This is one of my favourite parts of my job as I am so passionate about sharing this message. So many women are unsure about makeup and how to maintain healthy skin while enjoying beautiful coverage, so this is where I come in. I personally give guests make overs and speak with them about their beauty needs one on one.

During our busier months, you will find me behind the scenes at our makeup shoots or Mercedes Benz Fashion Week in Sydney. I love creating the runway makeup looks for some of Australia’s leading designers and their shows – it’s such an honour to be invited to do so every year.

Following our events, if I am in Melbourne I will always drop by Ichi Ni Nana Izakaya for dinner – it’s the best! In Sydney I love Sake the Rocks or Bondi’s Best! I love my sashimi so I always opt for Japanese!”.

Victoria Curtis | Curtis Collection

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