Everything you need to know about purple shampoo

Did you know that not just blondes can enjoy the benefits of using purple shampoo in their hair routine? Whether you’re blonde, lightened brunette, have highlights, balayage, white or grey hair – purple shampoo works to diminish unwanted yellow or orange tones for all hair shades. To learn more about this, I spoke with Moroccanoil’s Global Creative Director, Antonio Corral Calero, who shared everything you need to know about using purple shampoo.

Who can use purple shampoo, and what are the purposes for each hair colour? Our Perfecting Purple Shampoo is designed for the unique needs of blonde, lightened (including brunette) or grey hair. Any hair type that needs to cool their hair colour down. Not only does it contain the beautiful cool pigments to cool the hair colour down, but also it contains the ArganID infusing the antioxidant powers of argan oil deep into the cortex of the hair leaving the condition of the hair exceptional.

Are there any hair types or textures that should avoid purple shampoo? The shampoo is for all hair types. And everyone can benefit from it! 

How should I use purple shampoo? Wash your hair once with your regular shampoo, then rinse and massage this purple shampoo all through your hair. Leave for 3-5 minutes, rinse, and condition. Start by using it on every third wash, and increase your frequency from there if you’re after a stronger result.

How often should we use purple shampoo to avoid over-toning or damaging the hair? You would use this as often as needed to cool your hair colour down. When you get to a cool effect that you are happy with, you can then reduce it to once a week or until your hair starts to become warmer again. 

Wishing you good hair days from now on!


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