InFashion, Features

5 Minutes with Christina Fowler

“Hi, I’m Christina!

I’m a wardrobe stylist by day and a brand stylist at ByStinaFaye during every hour in between. My journey into graphic & web design started a little over 10 years ago and I’ve been obsessed ever since. I’ve taken design courses throughout high school & college, but I pride myself in being mostly self-taught.

From 2011-2014, my journey took me on a wild ride during my first taste of success with an online store called High Standards—this is where my love for branding was born. Through this life experience, I learned so much through trial & error that I’ve carried on into my venture with ByStinaFaye. Although my business eventually closed, my desire to design & create never subsided. My interests have always wavered between style & design, I’m ecstatic that I’m now able to combine my passions in life!”

Hello Christina, thanks for chatting with Why Hello Beauty! I’d love to know, what is involved in a typical day designing for creative entrepreneurs? 

A typical day for me starts with a cup of tea while I review my e-mails. I’m definitely a planner, so I find myself most efficient when I create an agenda of tasks to complete for the day which often involve a lot more than just designing. Aside from my business, I’m also a full-time Stylist for an online retailer. I get to work remotely, so I like to get my day job hours done before I dive into  designing for ByStinaFaye. I usually work about 6-8 hours per day for my job, then take a quick break before pulling another 6-8 hours with ByStinaFaye. Overall, I’d say my days involve a ton of planning, communicating, and creating—it can be overwhelming at times, but I wouldn’t have it any other way! 

How did you find yourself a designer, is style an important part of your life?

Web & graphic design started as a hobby for me when I was a teenager. Social media sites such as Myspace & Xanga really opened the doors to teaching me how to code and customize my own graphics. I planned to make a career out of it, but I was also torn between exploring fashion & journalism. I ended up leaving web & graphic design behind for a few years and started my own online store that focused on trendy reconstructed high-waisted shorts. When that trend eventually fizzled out, I found myself back in design with a ton of experience under my belt to prepare me for my latest venture. Now I feel beyond blessed that I still get to work with fashion while utilizing my design talents. You could definitely say that style is a very important part of my life! 

Who are the typical people you work with Christina?

My niche is in fashion but my target market is a pretty broad variety of creatives, bloggers, and entrepreneurs. I work especially well with those with a feminine and/or minimalistic aesthetic. 

What was/has your favourite design/project of 2016 or even 2017 so far?

My favorite project of 2016 was definitely my branding & web design project with June & Mars. The focus of the entire project was creating a brand & web design that let her work speak for itself. It was really refreshing to create something clean & minimalistic yet very impactful for the brand. 

What beauty products can you not live without?

My top 3 faves in my beauty bag would have to be my Mario Badescu rose water spray, Makeup Forever Duo Mat powder, and my Kat Von D shade & light palette

What’s on your beauty wishlist for 2017?

Right now I’ve got major heart eyes for Kylie’s Royal Peach Palette! I’d also love to add more highlighters & peachy-toned blushes to my collection. 

Thanks for spending 5 minutes with us Christina, I’ve such a crush on designers at the moment and love nothing more than trawling through stylish mood boards On Pinterest of an evening!

To work with Christina yourself, visit and make sure you follow C on Instagram at @bystinafaye!


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