InFashion, Features

A Day in the Life of Sam Smith, Fashion Stylist at The Iconic

The gorgeous Sam shares with Why Hello Beauty what she gets up to on the daily at The Iconic, and also how she reached the role of Fashion Stylist!

“I actually started in the fashion industry quite late, I was always into Art and Photography throughout high school and university, but never really knew how to pursue a creative career. I decided to quit my job on the Gold Coast, move to Sydney and study fashion business at The Fashion Institute in Surry Hills, NSW. After only a few months studying I interned at Cleo Magazine, was sent to New York City to work in the lead up and during Fashion Week for six weeks and interned at The Iconic in styling. After three months I was asked to be part of the team as a casual stylist then six months later became a full time Fashion Stylist.


A typical day for me is always different; one day I could be gathering inspiration, pulling clothes and organising for our next editorial shoot at The Iconic, to working in the studio with photographers and models styling apparel for e-comm, making sure looks are fitting correctly, shoes and accessories are styled appropriately and the right vibe is portrayed for each brand, to assisting our senior style editor at The Iconic with campaign shoots, either on location or in studio, which can consist of packing the clothes, steaming, taping shoes, organising accessories, writing credits for each look and basically anything she needs help with!

Just recently I worked on my first solo location shoot called La Retour for The Iconic, which was based on tennis inspired outfits. I wanted the vibe to be fresh, minimal, with a slight sporty edge. We usually have 1-2 days to organise and plan shoots. We chose to shoot at a local tennis court and book Molly Gay as our model – she gave a fun, yet edgy energy to the overall feel of the shoot, which myself and the photographer loved.


I was asked to assist with styling for The Iconic’s first ever international swimwear campaign shoot, which was in Cambodia. I was so honoured. It has always been my dream to mix work and travel together and it’s finally coming true. We shot with 5 models, 20 different looks, 3 different locations – Phnom Penh, Koh Rong and Siem Reap for 9 days. It was 15 hour days in 30°+ days, a lot of hard work but such an amazing experience.

On my weekends I’m usually working on my Instagram blog, shooting content of my outfits or fashion flatlays. I like to keep my blog full of travel, fashion and inspiration, my passion is travelling so when I’m away overseas I make sure my Instagram is constantly updated with places I’ve seen and recommend when in certain parts of the world. My personal style is very much tomboy and relaxed, which you can see in my posts – also sneakers are a girls best friend, or maybe my best friend? Either way, I’m obsessed. My boyfriend, Dean, is a major sneakerhead so maybe it comes from him haha. He also helps me with my blog – from taking endless photos of me in different outfits to shopping with me at thrift shops for new content. He’s a keeper! I’m currently working on creating my own website for my blog and fashion portfolio, which I’m hoping will be ready beginning of 2017″.


Sam Smith | Fashion Stylist


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